Michgelsen

Michgelsen jewellery given 'Brilliant' shine by MEGAMAN^®

One of the most exclusive goldsmiths and jewellers in the Netherlands, Michgelsen in Soest, has been refurbished with the latest in MEGAMAN^® LED lamp technology, with stunning results. Not only does the new scheme show off the workshop’s bespoke jewellery and watches in the best possible light, but it will also save over €2,155 and 4,875 kg CO₂ per year. This equates to savings of €26,650 (including re-lamping costs), and 38,958 kg CO₂ over the lifespan of the lighting installation^*.

Founded 25 years ago by Joost Michgelsen, this exclusive goldsmith and jewellers has become renowned for its bespoke jewellery commissions and range of exclusive Parmigiani and Breitling watches. With a viewing gallery for clients and a workshop area for the goldsmiths, silversmiths, gemologists and diamond setters, the owners of Michgelsen wanted to improve the lighting within the spaces to bring out the features of the gems, precious metals and diamonds.

With this in mind, key lamps from MEGAMAN^®’s LED range were chosen to bring out the warmth and sparkle. Joost Michgelsen explains why: “At Michgelsen we offer our customers the ultimate in luxurious, bespoke jewellery and Parmigiani and Breitling watches. Although the existing lighting was fine, it was not exceptional. By replacing the lighting with MEGAMAN^®’s LED lamps, we were able to draw out the best qualities in the gems and watches to ensure that a visit to Michgelsen is one that will never be forgotten.”

Coming out of the shadows

The four jewellery display cases in the workshop’s main area were the first to be relit. They house the workshop’s rings, necklaces and bracelets and needed to be lit to maximise the sparkle of the jewellery. Twenty MEGAMAN^® GX53 LED 5W 30° 4000K reflectors were fitted within MEGAMAN^® Planex fixtures and thanks to precise light control using a unique axial geometry and patented Thermal Conductive Highway™ (TCH) technology, no residual glare or shadows were created on jewellery. The end result is stunningly lit pieces that show off the sparkle of the precious metals and gems to maximum effect.

As well as the display cases, the viewing area where clients try on their commissions was also relit. It was essential in this space that the jewellery be seen at its best. With this in mind, eight of MEGAMAN^®’s Brilliant Tone lamps, that utilise 5500K illumination to produce the ultimate in shine and sparkle, were chosen. MEGAMAN^®’s GU5.3, LED 10W 24° 5500K reflectors, with TCH technology for ultimate precision lighting, are capable of linear dimming from 100% - 10% and with a rated lamp life of up to 30,000 hours will ensure stunning results in the main client area for many years to come.

Warm and welcoming

In addition new lighting was added to the Parmigiani and Breitling watch display cases. Due to the warmer feel required in these cases, MEGAMAN^®’s LED High R9 Professional Series reflectors were chosen. MEGAMAN^® R9 LED light sources have a high red colour rendition and offer retailers a high quality lighting intensity, colour richness and superb performance. Twelve MEGAMAN^® LED R9 10W G53 AR111 24° 2800K dimmable reflectors were used in the display cases to draw out the warmth of the watch straps and wood inlayed case interiors, resulting in luxurious, yet inviting displays.

As well as showing off the luxurious jewellery and watches in tailor-made lit environments, there has also been an unexpected benefit to the new MEGAMAN^® lighting scheme. Thanks to the low heat output of the LEDs, 85% less heat is emitted and clients find that the showroom temperature is more comfortable and they spend more time there. Joost Michgelsen concludes: “The added benefit of the new lighting scheme is that clients spend more time with us than they did previously – the longer they stay, the more they can’t resist buying!”

^*Based on calculation of:
Replacing:
80 x 35W halogen lamps with 80 x LED 5W GX53 (12 hours/day, 6 days/week)
8 x 50W halogen lamps with 8 x Brilliant Tone 10W GU5.3 MR16 (12 hours/day, 6 days/week)
8 x 35W halogen lamps with 8 x Brilliant Tone 10W GU5.3 MR16 (12 hours/day, 6 days/week)
12 x 35W halogen lamps with 12 x Brilliant Tone 10W GU5.3 MR16 (12 hours/day, 6 days/week)

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